Successful email marketing is all about delivering the right messages to the right recipients. Below you'll find 5 emails built to generate responses from specific audiences.


#1. Email for Cold Buyer Leads

Subject Line: Quick question

Are you still looking to buy a home soon?

Your Signature


#2. Email for Cold Seller Leads

Subject Line: Quick question

Are you still looking to sell your home soon?

Your Signature


#3. Email for Recent Buyer Leads

Subject Line: New Homes for Sale

!First_Name! (use merge codes if you can),

In the last few weeks, some new listings hit the market.

Some of them are not even online yet!

Would you like me to send you a list?


#4. The Zillow Email [for Potential Sellers]

Subject Line: One of the most popular websites in real estate is undoubtedly Zillow. But did you know that their home value “Zestimates” are often WAY off?

In fact, the CEO of Zillow just sold his own home in Seattle for 40% LESS than the Zestimate!

Per Inman News, “On February 29th, Spencer Rascoff sold a Seattle home for $1.05 million, 40 percent less than the Zestimate of $1.75 million shown on its property page a day later.”

Zillow actually has a disclaimer on their website where you can see exactly how INACCURATE they are. They just make it hard to find.

As a real estate agent I actually have access to a tool that can accurately show someone how much their home is worth. I normally only use it when someone is selling their home soon, but after seeing how inaccurate Zillow is I am now offering to provide this service to ANYONE who is curious.

If you reply to this email right now with your home’s address (or the address of a home you are curious about the value of) I would be happy to send you a “Guaranteetimate” today :) 


#5. The Property Value Email [for Potential Sellers]

Subject Line: Don't check your (area) property's value

...without reading this first.

Major news outlets including The Globe & Mail, LA Times, and The Washington Post have all covered how inaccurate home value reports can be.

Don't make the mistake of trusting a computer when it comes to your largest financial asset.

(Here you'll either want to link to a post on your blog about your area's home values OR include a CTA to respond to this email for a free, personalized, built-by-an-actual-person report about their home)