Jimmy Mackin and Chris Smith on Blogging for Business



Recorded May 5th, 2016.

First Call:

Blogging for Business Key Stats:

26 Stats That Prove Content Marketing Increases Lead Generation, Sales, and ROI

Here are just a few stats compiled to show you just how effective inbound/content marketin...

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 Marketers who have prioritized blogging are 13x more likely to enjoy positive ROI. (HubSpot State of Inbound, 2014)

79% of companies that have a blog report a positive ROI for inbound marketing (HubSpot State of Inbound, 2014)

1. Blogs give websites on average 434% more indexed pages and 97% more indexed links. (Inbound Writer)

2. Year-over-year growth in unique site traffic is 7.8 times higher for content marketing leaders compared to followers (19.7% vs 2.5%). (Kapost)

3. Website conversion rate is nearly 6 times higher for content marketing adopters than non-adopters (2.9% vs 0.5%). (Kapost)

Resources:

Crafting Content That Sells

The Marketing Flywheel Effect

The Compounding Effect

jobs.problogger.net

WriterAccess

Hey.press

Inbound.org

BuzzSumo

Read more about Dustin Oldfather's real estate blogging strategy  

How a $100,000/year blogging budget helped an agent break the sales record in their market

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