This is an excerpt from section two of my #1 Amazon Best Seller, The Conversion Code. If you enjoy this article please consider buying the book.
SMS > EMAIL For Converting NEW Leads
When I get a new lead through one of our landing pages that collects a phone number, I use an auto SMS with merge codes that says, “Hi [lead first name]. I got your information from [lead source name]. Can you talk now?” We often get more replies to that text than we do opens of our first drip email. Why? Speed matters, so does personalization, plus our inboxes are clogged when compared to our SMS messages.
We use a CRM called Follow Up Boss that sends the text message for us (and also sends our drip emails), but there are other tools out there, like Twilio, BetterVoice or SendHub, that have some neat auto SMS (as well as mass SMS) features.
Another way we use SMS to create appointments from our hot leads is by putting a dozen or two of them on one list and bulk texting them (if you send to less than 25 at a time in SendHub it doesn’t make you include the “REPLY STOP TO OPT OUT” disclaimer), asking if they have time for a call today. “Hey [first name]. It’s Chris from Curaytor. Can you chat?” is about all it takes to get a flood of responses when you do this; as long as you focus it on hot leads who have been opening and clicking emails or visiting your website most recently.
Using auto and bulk SMS messages to convert new and hot leads is one of the biggest untapped opportunities in lead conversion today.
This was an excerpt from section two of my #1 Amazon Best Seller, The Conversion Code. If you enjoyed this article please consider buying the book (now available as an audiobook).