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I'm sure I'm preaching to the crowd with this one: I have had so many conversations in the past few months with prospective buyers who have called on my listings that ended like this: "I really appreciate all the time that you took to answer my questions. Almost every other agent that I call doesn't call back, dot doesn't sound like they want to be bothered...". (the one I talked to today is in the military, has a $85k downpayment, and 800 credit score). Its all about providing value.
Dear real estate brokerage recruiter: If you are going to send me a email with the subject line, "Cutting Edge Tools for Agent Success...", its probably not the best idea to use a 2 year old Blackberry model in the graphic!