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If you had to sell the CEO on using social media in their organisation, how would you frame the business case?

Facebook question. A link from http://realtyone.com.au/default.asp to http://www.facebook.com/Realty1One resolves correctly when logged in to Facebook but to http://facebook.com when logged out of Facebook. As FB pages are meant to be public by default I'm at a loss why the link wouldn't behave correctly. I've suggested to the person asking the question that it *might* be the OG tags on the referring page but I'm really not sure. Any ideas?

For the record Inna Hardison rocks! Generous, knowledgable, professional. A true WordPress legend.

Is there any way to identify the Facebook pages that have the most number of fans in common with the page I own/administer? Knowing this may unearth some interesting knowledge about what else is catching the interest of a Page's fans/likers.

The Googs has just announced a new page speed service. Anyone tried it on a WP site?

I agree with Scoble.

Precisely Suz. Although it's worth attempting to use some form of measurement to assess if our business activities--in this case, social media--is effective, it's it's also important to recognise that great relationships have their own intrinsic value that transcend measurement.

I think of guys like Jay Thompson. Does he write with keywords and SEO in mind? Maybe. But it's the Ode to an Office Manager he wrote that sticks in my mind, that I share with my friends, that I tell about time and again (I'm doing it again right now) and that draws me back to his site. Did he write his ode with SEO in mind? I doubt it. But did it compel me to connect with the guy because he was genuine and thoughtful and interesting? You bet. So I'm with Matt Cutts, write for your reader and the rest will look after itself.

I'm tipping Blogger to play a major part in the new brand pages available inside G+.

Well done Inna. And well said Chris: "Helping is the new sales and marketing."

Inna definitely rocks!

I don't know why WP.com would only let you embed one video per page, so I have no idea how to fix it. But if you've got a URL, I'd be happy to host a WP.org site for your friend.

Love that sentiment, Peter!

Peter, it's remarkable how trust works though. Sometimes, all it takes is that initial contact on social media when someone sees you interacting with a friend or family member, for them to make the plunge and associate you as the agent they want to work with. Of course, from there you need to bring it to a more personal level and off of social media. At least a couple of times, I've heard the comment "I have a fear of real estate agents, and you are not what I was expecting." I'm not sure it's measurable, but it's not something I would discount either.

What is the theme of your Facebook Page Timeline? One option is to create an archive of property