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Would love your input on this: who are the five or six Realtors you would fly across the country to see speak? They may not be your usual crew - ideas outside the box are welcomed - or they may be those you know and love. Who is the 1, 2, or even 5 or 6 you'd love to find out what they are doing? Thank you in advance for your ideas. +m2
Do you have her number? I'd love to chat with her. Seriously. WERE you trying to trick her? If you were doing it to solicit business, she has a right to her opinion. Imagine getting a handwritten envelope. It looks friendly. It looks cordial. Thought, "Perhaps somebody cares enough to send me some good news after I've been struggling to pay my mortgage and my kids look up at me with hungry eyes and they want toys this Christmas, but I know I can't provide these for them. I don't know who to turn to or talk to, but this letter seems to be from someone who knows me... perhaps someone who wants to help and can help"... only to have that wonderful, fluffy rabbit of a thought blown to bits by a solicitation letter. I'd love to talk to her to find out what was really going on. I'm interested. I want to know what is going on with her. I want to help. Seriously. Got her number? +m2 P.S. Lesley Weber Lambert, no slam on you. You're mailing. You're trying to help. I get it. This is a method in today's marketing world. You learned it. You implemented it. I love implementers! We just have to put ourselves into the recipients' shoes sometimes to really understand what the world is experiencing.
Don Fabrizio-Garcia, if I send you a Maher Team shirt will you wear it to ball games and when you go shopping? Coozies are cool and useful. Note pads would be another item that could have some use - especially the type that are magnetic and go on refrigerator. Be great for a tear-off grocery list (like when Don goes to the store in my shirt!) =0)
For me, the biggest takeaway was "Just because you can bake great pies DOES NOT MEAN that you are equipped to run a bakery." I've seen this more times that I can count, specifically in real estate, where a great agent thinks that, because they know how to sell houses, they know how to run a brokerage. And to that, I say, apples and astronauts. These are not even REMOTELY the same things....
I do have to say that interestingly, alot of the homes I'm listing ARE on this list, even if I didn't get them through smart zip marketing so I do think there is something with the algorithims. Paul Reddam kudos to you for door knocking and having fun w/ it.