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Excellent point, Rivers Pearce! We've had two agents come to us over the past 30-days who were not only spending a ridiculous amount of money with an "SEO" company, but also had severe problems on their site due to unscrupulous tactics that were being used. Very sad.
Jim & Rachel, and Rand is so dreamy! haha...for real though, it's foresight like his (and a few key other SEOs) that make them thought leaders. Saw him at the SearchLove conference in Boston in November and he continues to deliver great insight and value.