Patricia S Harris
- 96 POSTS
- 247 COMM.
- 90 LIKES
For what it's worth, one of my clients decided on her own to subscribe to Cevado's mobile service, a downloadable app. Had she asked me about it before subscribing, my gut instinct would have been to advise against it since I know from the early days of website design that people were unlikely to download a plugin such as Flash, install it, then return to a site. Anyway, six months later, only 3 visitors have used her Cevado app and she's discontinuing the $30/month service at the end of the month.
Yes — I provide strategic marketing for Realtors, brokers and technology vendors in residential real estate. My niche is in crafting the message at a high level. So I'm not selling Wordpress site development, SEO, PPC, social media techniques, public relations, email marketing, etc. etc. etc., all of which are key ingredients in marketing. Still, I'm not leaving anything on the table. Clients recognize that I can do that work too as part of an overall strategic marketing package. So now when I tell people what I do, I don't have 47 commas in my job description, and they "get it.". Establishing a niche has provided tremendous focus — and delivered results.
My company took a stance not to use 3rd party data providers and to integrate with the local board MLS data. If you're only doing this in 1 market, it's completely reasonable to customize and build a mobile site and applications to spec, but if you're managing multiple feeds, or in my company's case, dozens or hundred, it makes it much more time consuming for the data schemes and updates, new regualtions, etc. If you're ever interested in talking about the data integration, feel free to hit me offline. The biggest issue is that many "RETS" systems do not maintain the up to date standards and many boards have opted not to implement RETS at all...
Thanks Suzanne for the mention and glad to hear your client is liking the system. Calling leads immediately yields massive results :). On web chats we are using zopim but like the look of snapengage, tough call.