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OK, more history: for a long time, REW was one of the only companies that offered integrated, indexable listings. A quick check of one of those two sites shows that its domain was registered 17 years ago, which gives it a huge boost in authority. Though I don't know how long it's had indexable listings, it has enjoyed a huge "leg up" over sites with more typical iframed IDX for many years. Indexable listings didn't become affordable and popular until around 2007-2008, when Diverse Solutions asked Jay Thompson to beta test dsIDXpress on his Wordpress blog. He soon began writing about the huge boost in traffic to his site, on the Point2agent member board and elsewhere, thus starting the rush by agents to get Wordpress blogs with dsIDXpress or other plugins that were introduced soon afterwards. I soon left Point2agent's approved developer group because they didn't want me to do Wordpress blogs for my Point2agent clients. Within a short while, agents started passing around the notion that "Wordpress is good for Google juice." Unfortunately, most misunderstood that to replicate Jay's success, you need to be such a great writer that people want to link back to your site, you need to have solid on-site SEO, which Jay knows how to do, and, of course, you need to be a handsome devil like Jay. :-) So, back to the beginning of the story, by having sites with indexable IDX years before they became popular and affordable by the masses, and by having good ranking established many years ahead of the pack, those Tampa dudes have established such great domain authority that they will likely be impossible to unseat.
Getting realtors in social media groups is a completely different business than selling real estate by organic lead generation. Actually they are not even close to the same ballpark. Not sure what you're trying to say here exactly. This was about SEO and the people in this thread who are actually out there doing exactly what we're talking about have given the answers as to what works already.
Well for two things I would not have professional photos and a layout made for a 100,000 sale. Where I am I would have to do virtually nothing other than help declutter and take good photos myself. Selling a 2M house would involve a lot more expense and courting to get sold.