Patricia S Harris
- 96 POSTS
- 247 COMM.
- 90 LIKES
Absolutely, you get what you pay for regarding splits. The challenge is the "myth" of the independent contractor. The majority of agents who chase those high splits do so at the expense of their skills an expertise and profit . They need help, services and support from brokerage, but think a higher split means more profit, so they forgo that chasing the dollar. The challenge is simple, its not what your split is but what your profit/income is after expenses, coupled with the age old "how much is your time worth" questions. I gladly accept "less" in exchange for support staff that do things like data entry and shuffling paperwork. Every hour I spend shuffling papers is one less hour I can spend with a client earning a commission. I've yet to see the any "high split" broker offer the same level of support the other brokers offer. I guess if you want to "do it all yourself" it's fine, but what's the point? You generally sacrifice time with clients because you're busy doing paperwork or data entry , thereby selling less and grossing less. The answer many give is "hire an assistant". Why not let the broker do that? Now you have an added cost, plus training and mgmt time, further draining time away from sales
Brand management is critical IMHO, I agree completely that a strong brand and strong agent = success. Consumers may pick you because of you, but in most cases the favorable recognition of the brand is what allows you to start the conversation in the first place. A strong brand will open many doors for its agents
If it weren't for your online presence, I would never have heard of Nextage. I think a brand absolutely needs to establish itself online, provide guidance (training, etc) on using SM effectively, and assist the local and regional entities in leveraging the nation online presence.