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Brand management is critical IMHO, I agree completely that a strong brand and strong agent = success. Consumers may pick you because of you, but in most cases the favorable recognition of the brand is what allows you to start the conversation in the first place. A strong brand will open many doors for its agents
I'm always interested when things devolve into a "big brand vs. no brand" conversation. Jim, if the balloon does little or nothing for you, why do you pay them? Barb, I think you are exactly right, strong brand+strong agent=win.