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Stop spending money on ANYTHING until you find your magic bullet (watch the video for explanation of this). Then, and only then, should you worry about spending $ on things like marketing and technology. I think as an industry we lose sight of this all too often. This video is a great reminder.
I know. It works, but what good is it if people leave because the UI and "experience" prior to getting there sucks (not saying yours sucks, just in general)? OK... Let's say someone lands there from an address or MLS# search. That's cool. Until they start poking around and want to go search for other properties, then it gets all awkward again. You gotta nail the WHOLE experience!
All good points. 1 review per IP for sure Kelley. With that in place, do we think that 1 bad review would really scare off other potential buyers? When I see a negative review for things (especially things I actually like), I think... "well, everyone has their opinion" and will make a decision and follow up review based on MY thoughts.
Leslie, you're 100% correct. That's why the big dogs pay us to do extensive user testing AND predictive analytics on their sites. Though, honestly after seeing the same things over and over and over with the user testing, we've gotten pretty good at trusting what we can lay over that data with the analytics. There aren't THAT many unknowns out there when it comes to this stuff. A few outliers here and there but for the most part, it's pretty black and white.
So...the only properly working responsive real estate websites Ive seen with IDX have either been made by Inna Hardison, 1000watt, or Real Estate Webmasters. Let me know if I missed someone. Find it odd responsive is being pushed so hard in real estate news media when the options are so limited.
Jeff Bernheisel you'd be surprised. with the listing clients I've had once I explain it to them they immediately want it checked no not because they don't want to transparent but because they don't want the unintended consequences of people publicly dispensing opinions. Of course this doesn't stop someone from creating this sort of system outside of IDX and VOW.
I can see in the future and what I see, is a company pushing geo-targeted responsive display, even tho - as Inna notes. Most mobile property browsing doesn't happen in the field, tho sure it won't stop providers from convincing you a heavy geo-locating functionality is worth bogging down your site