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Stop spending money on ANYTHING until you find your magic bullet (watch the video for explanation of this). Then, and only then, should you worry about spending $ on things like marketing and technology. I think as an industry we lose sight of this all too often. This video is a great reminder.
I think bounce rates tell the tale - for me anyway. When a user lands (organically) on a page with great neighborhood content (without immediately visible search results), the bounce rate is 40-50%. When an organic visitor lands directly on a page WITH visible search results, the bounce rate plummets to 20-25% - or less. So, while great neighborhood content may drive organic traffic, unless there's a VERY impressive CTA, or direct search results, almost half of them say... "next."
Forgive me being blunt... isn't forcing the viewer to rotate to view the most desired data pretty lame? Seems to belay the point of "responsive"- or is it that the viewer needs to be responsive to the website? **leaves to take a valium to effect more gracious behavior..