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Stop spending money on ANYTHING until you find your magic bullet (watch the video for explanation of this). Then, and only then, should you worry about spending $ on things like marketing and technology. I think as an industry we lose sight of this all too often. This video is a great reminder.
That's not at all what I was implying... but since we've apparently crossed that line I would contend that a brokerage site should be heavily (very heavily even) weighted around search. Community content (and all that other warm fuzzy crap) is good for search engines, but at the end of the day the website is there for consumers to look at houses, and connect them with someone to help in that process. Plain and simple, black and white.
I know. It works, but what good is it if people leave because the UI and "experience" prior to getting there sucks (not saying yours sucks, just in general)? OK... Let's say someone lands there from an address or MLS# search. That's cool. Until they start poking around and want to go search for other properties, then it gets all awkward again. You gotta nail the WHOLE experience!