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I know there are certain rules when it comes to agents leaving reviews and/or comments on properties that they have previewed on websites (theirs or others)... but what if we gave consumers the option to do so (and make it dead simple so that they actually WILL do so)? Would that info be useful to us? To other consumers? If so, what simple criteria would we want to include to base the simple rating on? I can think of 2: curb appeal and location. Is there a 3rd criteria we'd like to see that a consumer can rate a property on just by viewing it online?

Stop spending money on ANYTHING until you find your magic bullet (watch the video for explanation of this). Then, and only then, should you worry about spending $ on things like marketing and technology. I think as an industry we lose sight of this all too often. This video is a great reminder.

Charles - assuming the agent uploaded new photos, yes. Then it would be up to the next consumer to have their own opinion.

There's a bunch of weirdness today... must be pushing out some updates again.

There's only one definition of responsive.

Colleen - maybe someday... ;)

I dunno, am I missing something?

I'm pretty convinced that a modern sim city is next.

I think bounce rates tell the tale - for me anyway. When a user lands (organically) on a page with great neighborhood content (without immediately visible search results), the bounce rate is 40-50%. When an organic visitor lands directly on a page WITH visible search results, the bounce rate plummets to 20-25% - or less. So, while great neighborhood content may drive organic traffic, unless there's a VERY impressive CTA, or direct search results, almost half of them say... "next."

Leslie - Ive seen 3 responsive demo sites in the last couple of days running idxpress...it just boggles my mind. Why someone would be running it when it doesnt actually work

Forgive me being blunt... isn't forcing the viewer to rotate to view the most desired data pretty lame? Seems to belay the point of "responsive"- or is it that the viewer needs to be responsive to the website? **leaves to take a valium to effect more gracious behavior..

Oh yes Jeff Bernheisel I appreciate the feedback very much.