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I think it is ok, its a good budget friendly option however check out http://sueadler.com/ and you can see what a fully custom option gets you for listings. It not only allows you to promote the listing but also the community it is in and for me is a way cleaner look.
Hey guys, been quite busy running 2 businesses. Will have to check w/ my sales team on stats after they put together our year end numbers. I can tell you that unless you have a huge team for personal follow up, keep the amount of your top 20% at a number you can handle. We have 5,000 which is too much and mailings alone aren't enough. We now have about 30% of the email and phone numbers on the list but that took 6 months to get and we are really starting to work it hard now as we get into the new year. all hands on deck. I have them for a full year and will report back after I've given it a fair shot. But honestly, we should have really kept it at a more manageable number for follow up because we have no way of knowing how to prioritize them aside from the ones who logged in... it's not like idx where you can check last log ins.
I do have to say that interestingly, alot of the homes I'm listing ARE on this list, even if I didn't get them through smart zip marketing so I do think there is something with the algorithims. Paul Reddam kudos to you for door knocking and having fun w/ it.