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Consumers have added mobile into their "lifestyle" of living. It's how we do things..shop, communicate, socialize, work. If an agent doesn't have that as part of their "business style" it would be almost be a lack of customer service...like not having a menu at a restaurant :)
Real estate Webmasters only offers their services through a rets data feed in az so it's super expensive. I'm not sure if things are different in other mls areas. With a rets data feed, all of the info comes raw from mls so the searches can be FULLY customized to anything that mls offers. With idx, you only get basic info. Tiger leads and boomtown both use rets data feeds so info can be customized however you want. Market leader uses idx so limited info is available. I choose all of they search options that I want for both boomtown and TigerLead and they haven't said no yet to any of my many requests. . :)