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Hi Melanie! Lindsay here with Diverse Solutions. Give me a bit so I can look up your ticket and read all the info and I will definitely see what I can do to help you out! I also added you as my FB "friend". Please feel free to reach out to me anytime you need additional assistance! :)
I think bounce rates tell the tale - for me anyway. When a user lands (organically) on a page with great neighborhood content (without immediately visible search results), the bounce rate is 40-50%. When an organic visitor lands directly on a page WITH visible search results, the bounce rate plummets to 20-25% - or less. So, while great neighborhood content may drive organic traffic, unless there's a VERY impressive CTA, or direct search results, almost half of them say... "next."