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Trulia Real Estate > Market Leader > ActiveRain Real Estate Network: Great piece by Katerina Gasset. SEO is dog-eat-dog. Carve out your own niche, or else you'll be just another Page 2 search result. Then you can buy your leads back from the big boys.

A few SEO tips for March to freshen up your website/blogging content strategy:

Virtual assistant to call web leads: Is there a different skill level needed for buyer leads vs. expired listings or can the same person be trained to do both well?

Are all of your Social Media accts registered to the same KW email acct? If not, try creating a new Hootsuite account under a personal email address and reconnecting all of your SM accts to this new HS acct.

Yes. Windows 8 has a learning curve, but MSFT is ideologically all in on this one. It's going to be their standard across devices, so people might as well learn it ASAP. Most people would really benefit by sitting down with someone for just 20-30 minutes who already knows Windows 8. It's just the first few steps that create most of the confusion.

That's what I thought, Linden. I'm hoping that a strong pitch for our team without regard to the individual property would be enough to get an appt, but I think that might be wishful thinking.

There are two groups of buyers: those that call a trusted resource/friend, and a growing group of younger, tech-savvy buyers who want to do everything on their own, online. Once those detached buyers find a home, they make the necessary call to the first agent that they can find. In our experience, that's a cynical, but very realistic view of a growing portion of real estate consumers.

Here's a suggestion from NAR's associate counsel: "At the MLS Forum in Orlando, I informed the group about one way to reduce the risk of liability for copyright infringement of photographs. In sum, website operators that allow users to post content to their website can be immune from liability for infringement by satisfying the “safe harbor” requirements set forth in the Digital Millennium Copyright Act (DMCA, 17 USC § 512(c)). This includes registering a “DMCA Agent” with the US Copyright Office and responding quickly to complaints of infringement. For example, an MLS may be immune from liability for a claim of infringement brought by Getty Images if the MLS has registered an agent, posted that agent’s contact info on its site, and responds quickly to Getty’s complaint of infringement by taking down the photo from the website and data feed."

TL has an absolutely great back end but unless you're spending $10-$20k a month I don't understand why people would use them. They take a nice chunk of your maketing budget to run your campaign (20%) and mark up the leads too. I was paying $20/lead with them, on my own it's between $6-$10. Then on top of that there is a license fee on the system of $900. So for my $2,000/mo I was receiving standard issue internet leads I could get myself with PPC and was paying $1,100 in fees and only $900 were going to actual ads, where I was paying 2-2.5x what I would pay on my own per sign up.

So anyone named A$$hat steer clear? Got it!

Sam: Agree. And that's a MASSIVE can o' worms for another thread... ;)

Maureen McCabe those of us who started off on AR -- or are still regular participants -- got the regular firehose of do's and don't for copyright. I don't think most other folks who start blogging have any clue.