Patricia S Harris
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Trulia Real Estate > Market Leader > ActiveRain Real Estate Network: Great piece by Katerina Gasset. SEO is dog-eat-dog. Carve out your own niche, or else you'll be just another Page 2 search result. Then you can buy your leads back from the big boys.
They're not going to "act as brokers". They don't need to. It's also not going to be like Expedia or ETrade. Travel agents and stock brokers worked remotely, so they were replaceable. Websites can't get buyers into homes or hold open houses.
Sorry, comparing booking an airline flight to purchasing a house just doesn't cut it with me. Buying or selling a home is way more complicated than booking a cruise, and the consequences if things go wrong are much more dire. Unless you cruise with Carnival.
Plus the mags are a month out on printing. Hopefully, your listings have sold before it even goes to print. Then you've people who call about your listings and get frustrated when they're all already closed. The expense can't be justified to the return.