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With listings of 700+, hire a pro! Have your own camera, (yes I like Canons & they have wide angles) but a pro can get the lighting & angles so much better than an amateur with he best camera. The shots you take can be good fill in for blog posts, etc. We keep telling our clients how they need to hire a professional, full time Realtor so don't turn around & skimp with anything less on the photos.
+Linden Moe unfortunately, most of the little hyper locals you saw are from Greenspun Media, publisher of the main paper. I did get results from the sort of "free list" ads you're describing a few years ago, even though they were $$$, but they gradually got a lesser response.