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This whole group discussion is a little chicken before egg. Before you decide what to spend your money on you should decide how much to spend. Any good business plan has a budget. What % of your income is spent on reinvesting in your business?
I think you need to sell Vermont over the listing however this is a 2nd home market so I could see value in tweeting say a pic of the ski slope next to the condo. I think there are different rules for 2nd home markets. To answer the # question no I would use vt or for example if its near okemo #okemo #ski etc
realbird for a year $89.unlimited listings is cheaper than 1 single property site and they will generate a property address link for free or you can by the property address URL from them for $14/year.