I hate to be cynical, but the reality is that the public doesn't care to learn the difference. Think about it like this-- the average person buys/sells a home every 3-5 years. They will work with their realtor for a few weeks. Outside of that very small window, they RARELY think about real estate, if at all. The Realtor is only top-of-mind for a very short window. Now, couple that with the already tough hill that Realtors have to climb just to gain a modicum of trust/authority in the minds of most consumers, and you have a recipe for indifference towards Realtors.
When we've gone into listing presentations with multiple agents, the vast majority of the time, the seller is interviewing multiple agents to confirm their original choice, not to compare/contrast. They care mostly about one thing-- who they think will give them the highest price on the home. When we've lost listings to other agents, only to get them again when the first agent failed to deliver, most sellers say the same thing, "Boy, I wish I would have known." Yeah, well, they DID know, we DID tell them, repeatedly. The fact is that most sellers think that they could do our job if they had the chance, so, when they have the chance, they ignore us and do what they want to do.
Really, the penalty for them making a bad decision isn't that bad. Even when it is, it ins't immediate, and you have to explain to them what the potential penalty could be. It's too esoteric for most people to grasp. You can't sit in their living room as say, "if you don't choose me, you will LOSE money and it will be X amount," and because of that, they will usually fail to see the importance of the decision. The penalty is only in potential. Most people can't think in those terms. They think in concrete, right now, terms. Plus, as we know, most sellers are delusional about the price of their home. That delusion is only removed once the home fails to sell. It is VERY hard to remove that delusion without concrete proof before they have tried to sell.
Most of the difficulties we face in this industry are psychological in nature, rather than practical.
Clean out your inbox and stick with gmail
Janet, you can perform ministerial acts, in this case granting them access. You do not want to to give any impression that you are representing the prospective buyer.
Gina: Oh, I HATE it. It is the epitome of dishonesty. When this broker told me what I should do, I actually said, "You're kidding, right? You're openly advising me to defraud the public." He chuckled, waived his hand and said, "Soon enough, it WILL be true, right?"
Michael ...I have but...you know how hard it is to find someone as anal retentive as I am ? :)