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You would be surprised on what they will keep spending money on. The big traditional brokerage in my town keeps buying other brokerages as the agents leave so they can continue to boast they have the most agents.
Google's gmail is partly great because it's associated with... Google! And Google's other tools. Other email providers just don't have the additional functionality in one place. I also get mail on my Droid prior to in Gmail but it doesn't take an hour (IMAP must just be quicker?). With Google I can manage my email accounts, Google Voice and other tools without leaving the platform. I like.
If fun marketing that gets positive results is "unprofessional," maybe someone needs to alert Geico, Budweiser and a whole host of other big companies so they can make corrections in their marketing plans.