On the second episode of Calls with Chris Smith...
Chris dives deep into Salesforce's 4th annual State of Marketing report, curating the top takeaways.
Marketing leaders say 34% of their budget is spent on channels they didn’t even know existed five years ago.
Native and Social Ads also up big. None of our clients were using them 5 years ago.
Top performing marketers are 3x more likely than underperformers to extensively use CRM tools.
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