When agent Jordan Rossman moved his business to his hometown of Orillia, Canada, he needed to build his business from scratch.
As Jordan explains, “I was starting out as a new agent and had no idea where to start. I had been doing some Facebook ads, but I wasn’t seeing any real results. I was trying to make do with the website provided through my real estate office but I couldn’t get traction.”
Jordan was looking for help. He found himself struggling as he didn’t have a database to work from or a system in place to generate leads. He knew he needed a branded website and marketing systems in place, but he wasn’t in a position to make a large financial investment.
“I knew there was so much value in having a strong online presence but I couldn’t figure out the best way to make it happen. Plus, it wasn’t just one thing I needed help with. There were so many things that needed attention that I became completely overwhelmed."
See the 6 new features Curaytor has unveiled that help clients like Jordan 3x their business
Jordan Feels Motivated to Make a Change
Jordan found himself at a crossroads. He knew that if he didn’t get some help he couldn’t get his business to where he wanted it to be, but being new to the real estate business he also had concerns about how much he would have to invest.
It was at a quarterly broker’s meeting that Jordan first heard about Curaytor. “My broker flew in Chris Smith to be the keynote speaker at our meeting and that was my first exposure to Curaytor and their systems. I was totally blown away by his speech and I took pages and pages of notes. I thought wow, I would love to be with Curaytor. But I didn’t think I could afford it.”
Jordan had already begun making plans to move cities and set up The Rossman Team in his hometown, and after hearing Chris speak, he felt more motivated than ever to make the transition.
“I knew the current market I was working in was already sold out so if signing up with Curaytor was going to become a reality, making the move to switch markets was going to be my best bet. I wasn’t at the same stage as a lot of the longer-term Curaytor clients. But I knew in my gut that online was the way to kickstart my business and moving into a new market would give me that opportunity.
Jordan knew that for him to make a go of it in his hometown, he needed a way to stand out and that Curaytor could help him elevate his business quickly.
“The truth is, I was sold before I called Curaytor and I was on board with the whole philosophy of Curaytor. I just kept thinking I had to be a part of it.”
Building His Brand for the Long-Term
Once Jordan joined the Curaytor program, his business began to grow rapidly. In one year he saw 300% growth in his sales and grew his database from zero to over 2000 leads.
Not only did Curaytor give Jordan the tools to grow his business, but it established him as the premier real estate agent in his hometown.
“Since I joined Curaytor, I’ve been able to build my brand. By the end of the first six months with Curaytor, I was voted favorite real estate agent by our local paper. That happened because I was creating great content and I had an awesome platform, which meant that I was bringing value to my community. The long-term impact of what Curaytor has enabled me to do is incredible.”
With business booming because he now had all the right tools, Jordan is now able to take a more focused approach to his marketing. “I actually spend more time now on my marketing, but the difference is that I have four or five different things I know I need to be doing to get results. Curaytor has helped me get away from just trying out whatever I think will stick and given me a clear path forward with my marketing strategy.”
By making the investment with Curaytor, Jordan now has the best listing presentation in his city, closing 100% of the sellers he meets with. He’s able to focus on spending time with clients because he’s no longer struggling to figure out what works.
“I know where my leads are coming from every month and exactly what I need to do to generate more leads. I’ve got my database, and the time that I used to waste on trying to figure out how to do things the right way is now time I invest back into my business. Working with Curaytor has added real value for both me and my clients.”
Thanks to Curaytor, Jordan has systems in place to help with growth now, and in the future.
“While I’m building a database today, in three years, when the marketing tactics have changed, I’ll already have a database of thousands of people that I can communicate with. Working with Curaytor is a long-term strategy for me. The impact I’m having on people right now is an investment in my future. Curaytor is my secret weapon.”
Jordan’s results with Curaytor Marketer:
- Grew his sales revenue by 300% in one year
- Increased his lead list to 40x its original size, from zero to over 2000 contacts
- Has the best listing presentation in his market and closes 100% of the sellers he meets