Laura Reynolds of Las Cruces Real Estate in New Mexico was working to establish a new business while going up against established agents who had a huge market share.
As Laura explains, “We wanted to establish a business where we could thrive in our market and were looking for a way to stand out from the competition. At the time, we were a brand new business, and we were up against several established brokerages. One of those brokerages has been in our area for more than 50 years and has a 40 percent market share.”
After working with a well-known brokerage to start up a new office only to have the deal fall through at the last minute, Laura decided it was time to do her own thing and established an independent company.
“When we made the decision to become independent realtors, I knew we were on our own. That meant we didn’t have a big brokerage or brand name to rely on to do the marketing for us, and we had to find a viable, credible system for us to generate leads.”
Laura Assesses Her Options
Laura found herself in a common catch-22 faced by many real estate professionals: she needed help to grow her business, but needed to grow to be able to afford that help.
Laura and her partner decided they had to make an investment in marketing so they could compete. Creating and converting leads was their highest priority, so they committed to doing whatever it took to ensure they’d be successful.
“I’d watched Chris, Jimmy, and Curaytor grow, and I knew how focused the team was. Curaytor had spent years planning and organizing their system and truthfully, we didn’t have the time to figure it out ourselves. We knew that what they were doing was working and we needed that power working for us.”
Building a Brand with Longevity
When Laura joined the Curaytor program, things took off. She’s grown her team to ten agents and almost tripled her lead database going from 4,000 to nearly 12,000 contacts.
“Since starting with Curaytor we’ve had growth in sales and with our team, as well as with our property management division. Also, we’ve created brand name recognition which is essential in any market.”
By making the investment in Curaytor, Laura now has the technology she needs to run her business without the stress of figuring it out on her own. With Curaytor she has the exact tools needed to market and continue to grow her business.
“Nobody does technology better than Curaytor. The team at Curaytor are geniuses with the way they’re able to integrate software and make things work together. There’s nobody that can come close to that in the real estate industry.”
Plus, the support Laura and her partner received from the Curaytor team allowed her to add to her skillset in unexpected ways.
“Thanks to Curaytor, I’ve learned to write in a more modern way. They showed me how to write in a new, web friendly way. Now writing, creating, blogging, Facebook ads and email blasts are all done much more effectively.”
Even now, with business booming and a solid strategy in place, Laura still finds ongoing benefits of working with Curaytor.
“The most surprising thing about working with Curaytor has been their amazing support and patience. Every step of the way the Curaytor staff worked with us and helped solve specific problems. Plus, I love the mastermind group, which consists of some of the most successful agents in the U.S. and Canada. Curaytor attracts the best in the industry.”
Laura's Results with Curaytor Marketer
- Increased her database to almost 3x its original size, from 4000 to nearly 12,000
- Grown from a team of two to ten agents
- Created a recognizable brand that is well-known in her area