Scott Hartis Instagram Carousel

Today, 70% of customers say they’d prefer to get to know companies through online content instead of paid advertisements. 

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That's why Scott Hartis takes his content marketing strategy so seriously. In this particular Instagram post, he takes what sellers want (more money) and shows exactly how his team can help them get that. 

By pointing out the differences between what his team does vs. what other agents do, he proves his expertise. By putting his future sellers' interests first, he builds trust before they even schedule a call.

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