How Jordan heard about Curaytor.
“Accelerator has allowed us to generate good leads with automation for our team,” he said. “I’m not spending time generating leads or worrying about how to generate them. I can coach instead.”
It’s that aspect of completely hands-off lead generation opportunities that have transformed Rossman’s business.
“It’s hands-on in the following up and converting, but hands-off in creating opportunities,” he said.
Lead Generation Partner
Rossman has been a Curaytor client since 2016, so he learned about Accelerator right when it rolled out.
“I always knew I needed better lead generation and follow up, and I watched the webinar [introducing Acclerator] because I was interested to see what it was,” he said. “It was one of those things where once you see it, you can’t unsee it. It made so much sense to me, and it felt like it would be irresponsible not to try it.”
He was glad he did. To date, The Rossman Team has spent nearly $3,700 on Accelerator, but last month, they closed $51K in gross commission and signed $41K in gross commission. They also have $200K in gross commission in their pipeline for the year. His typical CPL (cost-per-lead) using Accelerator averages $4.64 across all advertising channels, including Google, Facebook, and Adroll.
“It’s making me more money than it’s costing me,” Rossman said. “Ultimately, that’s the goal for any business investment, to have it be ROI positive.”
Pain Point Solved
Rossman said Accelerator is a good product for someone who wants to work hard and who wants to grow their business and team.
“I would tell someone considering Accelerator to be clear about what you really want out of the program,” he said. “What are your expectations? If you are a team that needs more leads so that you can follow up, this is a perfect fit. It’s massively beneficial for the right people.”
However, Rossman also stressed those interested in the program should have the infrastructure set up to handle the incoming leads. He knows first-hand how busy things can get: So far, he’s seen nearly 422,000 impressions, has reached more than 52,000 people and received nearly 8,800 clicks. All of that has yielded 787 leads.
Accelerator’s ability to keep the pipeline full is the most significant advantage for Rossman.
“There is that vicious cycle when you get really busy, and you stop filling your pipeline,” he said. “You are servicing today’s clients, but forget about clients coming four months from now. Accelerator allows us to keep filling that pipeline, to keep servicing our business, but we are also creating new opportunities.”
Everything with Curaytor, especially Accelerator, Rossman said, requires work. But he doesn’t mind that.
“It’s not pixy dust; there is no magic pill, this is not something where you just pay your fee each month and automatically become busy,” Rossman said. “That’s not what this is. It’s a tool, but like any tool, if you don’t pick up the hammer, it won’t hit the nail in. But if you do pick this up, this is the best damn hammer there is.”
