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The reality is: The market can feel volatile. Existing home sales are at levels we haven't seen since the late '70s (ResiClub). Properties are staying on the market longer. Sellers are skeptical. Uncomfortable. Stressed out. Scared.
So when they make the decision to list their home with you, sellers want to feel confident that they made the right choice. And that piece—when sellers feel confident in you as their agent—that's what builds your reputation.
Promoting every listing every time is a great goal. But it can take so. much. time. If you were to create a Coming Soon and Active Listing landing page, write a Coming Soon and Just Listed and Open House email, build a Facebook and Instagram ad for every listing…
That's an operational nightmare. And it's exactly why so many agents:
And the best part? It's all powered by AI so you can literally, in ~60 seconds, create a landing page that looks like this…
…send an email that sounds like this…
…or a post to Facebook & Instagram that looks like this…
Plus
Where you can manage all of your listing promotions in one place.
But this still doesn't solve for what's arguably the most important piece: Keeping the seller confident throughout the process—especially now that properties are staying on the market longer. You're doing what you can:
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Instead of scrambling when your seller asks for an update because they're starting to feel a litttttle panicked, what if you could show them this instead? 👇
What if that report updated these metrics automatically every 24 hours? 👆
And what if you could customize it to add things like a YouTube video, # of showings, even buyer feedback?
And what if they could access that link any time they'd like to see an update? You'd probably get this type of feedback, too:
"Our sellers are LOVING the Seller Reports."
Pam Burnside
"These reports are awesome! Sellers love them, and they are a great tool to bring to a listing appointment as well. We just used one today, and the sellers were blown away after they saw the report."
Evan Whaley
"They have really liked being able to view our marketing efforts on the reports instead of having to follow various links to the posts. And of course, there was no way before to show them the [listing promotion] emails. They like that it is compact and all in one place, easy to view and read. Makes us look like rockstars because I don't know of anyone else who has anything like this!"
April Aberle
Think about your current website: Does it tell your story? Does it differentiate you from the masses? Does it sell you as a listing-first agent? Your website should be your best salesperson.
The problem is, most agents have some version of a search site. The first thing a consumer sees is a place to search for homes.
But your potential customers don't need yet another place to search for homes. Zillow, Redfin and Realtor.com dominate that market, and they do it well. In fact, "Zillow" has over 16 million monthly Google searches, while "real estate" only has 360K.
Focusing your website around search is a losing strategy. What your potential customers need is a place to stay up-to-date with relevant information about the market. A place where news and updates are put into context about how it affects them. They need a place that tells them why they should hire you. With Curaytor, that's exactly what you get.
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That way when someone lands on your site, it'll help cement that trust in you, your brand, and your process. Which is, of course, fantastic—exactly what we want. But chances are that the majority of the people visiting your site aren't ready to buy or sell just yet.
You need a way to keep in touch with them, stay top-of-mind, and consistently deliver content that they care about. Which brings us to how Curaytor also helps you…
Thanks to your listing promotions, happy past clients and the referrals they've sent you, your database is consistently growing with new leads. Now we've gotta make sure these folks are consistently being nurtured with valuable, (relevant!!) content.
The problem is: Content marketing is one of the hardest things to do well, consistently. That's why Curaytor's weekly marketing plan is a hallmark of Curaytor.
It's a staple in every client's strategy—whether you execute it yourself or have us do it for you, depending on your package.
Either way, you can always count on every article and email to be:
This weekly plan ensures that you stay top-of-mind with your database because they'll see your emails, they'll see your posts, they'll see that you're always talking about what's happening in the market right now.
This is how you attract more listings.
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And this is why...
It's single handedly the best "one stop service" in the business. You guys are always innovating and always making it easy for Realtors to simply plug and play the strategies. If I only had one place to spend the money and time, Curaytor is the spot! I think I've been with you guys since the very beginning or darn close! You do all the research and free me up to do what I do best.
I can't imagine doing business without you guys. My clients constantly tell me that they love my marketing and value my content. I don't want to be like everyone else. I don't want to do the same advertising from the brokerage... I want fresh, new ideas, I want to stand out in a sea of gazillion agents that are basically doing the same things. What I get from Curaytor helps me stand out. I value the innovation and making things easier for us agents - keep it up!
I spend a lot of money on programs and marketing in the real estate business and Curaytor has been by far one of the best decisions I've made. They take the head aches off my hands and continuously go the extra mile to make sure my system is working and all the questions I have are answered. Not only are my questions answered but explained very clearly.
I searched and searched for a high quality marketing and branding solution for my real estate brokerage. Being a designer myself, I wanted a platform that gave me flexibility. What I got from Curaytor goes well beyond this. Support, inspiration, training, community, and knowledge. You have a highly-skilled team constantly researching and fine-tuning the ever-changing real estate marketing. Highly recommended.
We could tell you that our most successful clients sell between 20-25 properties each year, have a database of at least 2,500 people, and have a monthly marketing budget of at least $3K…
But the best way to find out if partnering with Curaytor would be a smart investment for your business is to hop on a 15-minute call with our team.
If you know you're not ready yet to partner with us, we still wanna make sure you're equipped with scripts and strategies to help you attract more listings. 👇