A great real estate website isn’t just a digital business card—it’s your 24/7 salesperson, constantly working to build your brand, attract sellers, and generate leads. 

But here’s the problem: most agent websites are doing the exact opposite. They’re set up as search sites, showcasing properties instead of your unique value as a seller’s agent. Or worse, they feel outdated, making you hesitant to even share your site with potential clients.

In this article, we’ll show you eleven real estate websites to inspire your own. These sites aren’t just beautiful; they’re functional, easy to navigate, and built to make visitors take action.

In this article, you’ll learn:

• Why focusing on your personal brand—not your brokerage—is key to attracting more listings
• How user-friendly, modern design increases engagement and builds trust with potential clients
• The secret to creating a seller-focused website

If your website isn’t pulling its weight, it’s time for a change. Let’s dive into how these top agents built sites that get results.

1. Ryan Serhant

Serhant’s website combines a sleek, modern design with an effortless user experience. From the moment you land on the homepage, it’s clear: this site is all about luxury. Large, high-quality images take center stage, showcasing properties without the need for excessive text. It creates a sense of sophistication—less is more here, and it works.

Here’s what stands out:

• Bold visuals: Full-screen images dominate, drawing attention immediately. They’re not just beautiful—they’re effective at conveying a high-end feel.
• Minimalist design: The clean layout is intentional. The homepage feels spacious and uncluttered, which keeps the focus on the properties.
• User-friendly navigation: Finding your way around is easy. The navigation is simple and intuitive, guiding you to exactly what you’re looking for without unnecessary clicks.
• Fast load times: Speed matters. The site loads quickly, keeping visitors engaged and reducing bounce rates.
• Smart use of video: Videos are integrated seamlessly, adding energy and context without overwhelming the experience.

The takeaways:

Simplicity is key. Prioritize strong visuals and a clean layout. Make your site fast and easy to navigate, and don’t overcomplicate things. A streamlined design invites users to stay longer—and explore more.

2. Speicher Group

Speicher Group’s website makes a strong first impression with its clean, professional design. Right from the start, it feels approachable but polished. The use of white space is smart, allowing the content to breathe. This keeps the site from feeling overwhelming, even though there’s a lot of information.

Here’s what stands out:

• Clear calls to action: Every section has a purpose. You know exactly what to do next—whether it’s browsing listings or contacting an agent. The calls to action are clear and consistent, which is key for driving engagement.
• User-friendly navigation: It’s easy to find what you’re looking for. The top menu is simple and straightforward, guiding visitors without confusion.
• Mobile responsiveness: The design adapts smoothly across devices. On mobile, it’s just as fast and functional as it is on desktop, which is crucial for reaching today’s buyers.
• Strong branding: The site has a cohesive brand feel. The logo, colors, and fonts work together seamlessly, giving the whole site a professional and trustworthy look.

The takeaways:

Make sure every page has a clear purpose. Use strong calls to action, keep navigation simple, and prioritize mobile-friendly design. A clean, well-organized site builds trust—and keeps people coming back.

3. The Coley Group

The Coley Group’s website immediately strikes a balance between modern design and a warm, personal touch. It’s clear they want to convey expertise while making visitors feel comfortable, and the site reflects that from the moment you land on the homepage.

Here’s what makes this site unique:

• Client-centered messaging: Right at the top, the messaging speaks directly to the client’s needs, making it feel like a conversation rather than a sales pitch. It’s personal and relatable, building trust from the start.
• Dynamic property previews: Instead of static images, the homepage features property previews with subtle animations. This adds a touch of interactivity without overwhelming the user, keeping engagement high.
• Clear seller programs: On her Seller Experience page, Gretchen Coley clearly outlines her seller programs, giving sellers easy-to-understand options. This transparency adds immense value to potential clients by helping them make informed decisions about how to work with her team.
• Team-centric focus: The website prominently showcases the team with friendly, professional photos, helping potential clients feel a human connection. It highlights who they’ll be working with, making the process feel less transactional.

The takeaways:

Personalization goes a long way. With messaging that speaks directly to the visitor, creative visuals, and an emphasis on the team, The Coley Group’s site feels approachable and professional. It’s a perfect example of how to make a modern real estate website feel welcoming while still delivering the necessary information.

4. Park Group Real Estate

Park Group Real Estate’s website stands out by immediately creating a personal, welcoming experience. Unlike more corporate-feeling sites, this one focuses on connecting with the visitor right away. You’re greeted by friendly imagery of the team—it feels human. This personal touch draws you in, making it clear that this group is approachable and community-driven.

Here’s what sets it apart:

• Local focus: From the very start, it’s obvious that this site is rooted in the local community. The content and imagery are centered around the specific market they serve, giving the site a personal feel that national firms can’t match.
• Client testimonials: They prominently display real client stories, which builds trust. You’re not just hearing from the agents—you’re hearing directly from satisfied clients. Social proof like this is powerful.
• Step-by-step seller process: Their Seller Experience page outlines their process in clear steps, including videos for each stage. This transparency makes the site user-friendly and builds confidence, helping sellers feel informed and guided every step of the way.
• Team-centric approach: They highlight their team prominently, showing their faces and sharing their stories. It’s a reminder that real estate is personal, and this team knows their market well.

The takeaways:

Make your website personal. Use local imagery, showcase real clients, and highlight your team. When people feel connected, they’re more likely to stick around—and trust you.

5. Tammi Montgomery

Tammi's website immediately grabs your attention with a warm, inviting feel. Unlike many real estate sites that feel overly polished or distant, this one feels personal—like you’re meeting a neighbor. The design is approachable, but it still manages to be professional. It's a delicate balance, and it works.

Here’s what sets it apart:

• Warm, friendly tone: From the colors to the fonts to the copy, everything feels approachable. There’s a sense of calm and comfort throughout, which makes the site feel welcoming rather than intimidating.
• Professional photos: Instead of relying solely on stock photos, the site uses professional photos of Team Tammi. It’s a refreshing break from the standard fare and adds a personal, creative touch that makes the brand more memorable.
• Neighborhood focus: The site does a great job of making the community the star. It’s not just about homes—it’s about where those homes are. This helps potential buyers imagine themselves living in the area, not just in a house.
• Easy-to-read content: The copy is straightforward and to the point. There’s no fluff—just clear, concise information that answers the visitor’s questions quickly.

The takeaways:

Build a site that feels personal. Use warm design elements, highlight the neighborhood, and skip the unnecessary jargon. When visitors feel at ease, they’re more likely to connect with you and your brand.

6. Saslove & Warwick

Saslove & Warwick’s website offers a minimalist yet elegant design that immediately catches the eye. It has a refined, upscale feel but remains incredibly user-friendly, which is a tough balance to strike. The website doesn't overwhelm you with options—it guides you through a smooth, thoughtful experience.

Here’s what stands out:

• Black-and-white aesthetic: The site’s striking black-and-white color palette is bold but sophisticated. It creates a clean, polished look that lets the property images really pop.
• Subtle animations: The small hover animations as you scroll give the site a dynamic feel without being flashy. It keeps the experience interactive but not distracting.
• Focused content: They keep the copy short and powerful. Every word has weight, and there’s no wasted space. It creates an air of professionalism without losing approachability.
• Agent profiles with personality: Instead of generic agent bios, each profile offers a glimpse into their personality and approach, helping build trust before you even pick up the phone.

The takeaways:

Less can be more. A minimalist approach—when done well—can feel just as luxurious as a site with tons of features. Focus on elegant design choices, clean visuals, and thoughtful interactions to keep visitors engaged without overwhelming them.

7. Aaron Kirman

Aaron Kirman’s website radiates luxury and exclusivity from the moment you land on the homepage. It doesn’t just showcase properties—it immerses you in a high-end experience. The focus is on selling a lifestyle, not just homes, and every design element reinforces that.

Here’s what sets it apart:

• Cinematic visuals: The homepage features a full-screen video loop of stunning properties and breathtaking views. It feels immersive and creates an instant connection with the kind of life you’d want to live in these homes.
• Sophisticated typography: The choice of fonts is sleek and modern, but they don’t overpower the visuals. It keeps the focus on the properties while still giving the site an upscale, polished feel.
• Bold use of white space: The design leans heavily on white space, making each element—images, headlines, and calls to action—stand out more. It’s clean, uncluttered, and visually striking.
• Property showcase as art: Each listing feels like a piece of art, with oversized images and minimal text. It’s clear that the site isn’t just selling homes—it’s curating a collection of luxurious lifestyles.

The takeaways:

Think beyond real estate. Use design to create an experience that makes users feel something. Whether it’s through rich visuals, intentional white space, or subtle typography, every detail should reinforce the brand’s message of luxury and exclusivity.

8. The Jill Zeder Group

Jills Zeder’s website is all about elegance and refinement. From the moment you land on the page, the design pulls you into a high-end, exclusive world. But what makes it truly stand out is how it uses visuals and interactive elements to create a seamless, immersive experience for visitors.

Here’s what sets it apart:

• Interactive property map: One of the most unique features is the interactive map on the homepage. It allows users to explore different properties with ease. This not only makes the experience more engaging but also gives a sense of control to the visitor.
• Muted, luxury color palette: The site uses soft, muted colors that give it a calm, sophisticated feel. It doesn’t shout at you—it invites you to explore, creating an environment that feels both luxurious and relaxing.
• Immersive scrolling experience: As you scroll, high-quality images and text flow effortlessly into one another. It feels seamless, keeping you engaged without feeling rushed or overwhelmed.
• Spotlight on exclusivity: The website subtly emphasizes its high-end clientele and exclusive listings through the use of words like "luxury" and "premier" without being too overt. It feels aspirational but attainable.

The takeaways:

Don’t just present information—invite your visitors into an experience. Use interactive elements, a calming color palette, and seamless scrolling to keep them engaged and wanting to explore more.

9. Jason Wright Real Estate

Jason Wright’s website strikes a balance between clean design and a friendly, approachable tone. It feels inviting without sacrificing professionalism, making it perfect for potential clients who want clarity and warmth at the same time.

Here’s what stands out:

• Bold headlines with personality: The headlines are conversational and to the point. They make you feel like you’re getting direct advice from someone you trust. This adds a layer of approachability that pulls you in and keeps you reading.
• Strategic use of icons: The website uses icons to break down key points, making the information easy to digest at a glance. This avoids overwhelming visitors with text and helps them quickly find what they need.
• Sectioned content: The homepage is divided into easy-to-read sections, each with a clear focus. This structure makes the content flow naturally and helps visitors find what they’re looking for without having to scroll endlessly.
• Vibrant, community-focused imagery: Instead of only showing high-end homes, the site features images that highlight the local community. This helps clients imagine not just living in a house, but becoming part of a neighborhood.

The takeaways:

Focus on making your website feel personal and engaging. Use conversational headlines, strategic icons, and community-centered visuals to create a connection with your audience. This makes your site more memorable—and more user-friendly.

10. Sandro Dazzan

Sandro Dazzan’s website exudes sophistication and simplicity, perfectly matching the luxury properties it showcases. The design is elegant but avoids feeling overdone. It’s clear the site is built to cater to a high-end clientele, and every detail reinforces this.

Here’s what makes it stand out:

• Hero video that sets the mood: The homepage opens with a full-screen video that captures the essence of coastal living. The imagery is calming and aspirational, immediately drawing visitors into the experience of Malibu luxury.
• Elegant typography: The font choice is refined and sleek, complementing the website’s minimalistic aesthetic without stealing focus from the content. It adds a sense of understated elegance.
• Subdued color palette: The website uses soft grays and whites, letting the property photos shine. This subtle palette gives the site a clean, airy feel, creating a sense of calm and exclusivity.
• Focused property presentation: Each property is presented with large, full-screen images and minimal text. The properties feel like they’re the center of attention—no distractions, just beautiful homes in stunning locations.

The takeaways:

Simplicity can be powerful. By using calming visuals, understated colors, and refined typography, the Sandro Dazzan site creates an immersive experience that keeps the focus on the luxury properties. It’s an excellent example of how less can truly be more when executed with precision.

11. The Cassity Team

The Cassity Team’s website does a fantastic job of putting their brand front and center, rather than letting property searches steal the show. It’s clear they’ve designed this site to focus on their expertise and the value they bring to sellers.

Here’s what stands out:

• Brand-first design: The homepage emphasizes who The Cassity Team is and what they do, rather than just acting as a property search tool. They’ve made sure the site speaks to their knowledge of the market and their connection to the community—things that sellers care about.
• Streamlined navigation: It’s easy to get where you need to go without feeling lost in a sea of options. There are no unnecessary features bogging down the experience. The simple, clean layout helps visitors focus on key information, like their team’s experience and success.
• Prominent testimonials: Client reviews are highlighted in a way that builds instant credibility. These aren’t tucked away in a small corner—they’re featured, reinforcing the team’s reputation and creating trust with potential clients.
• Modern, mobile-friendly design: The site adapts well to any device, and it loads quickly—something that’s critical for today’s users who demand speed and convenience. There’s nothing here to slow the experience down, just fast-loading pages and easy-to-read content.

The takeaways:

The Cassity Team’s site is a great example of how to focus on what matters most to sellers. It puts brand and expertise first, keeping everything else simple and efficient. This is exactly the kind of site sellers will trust—one that’s easy to use, modern, and all about the agent’s value.

Bottom Line

A great real estate website is more than just a place to list properties. It’s your digital introduction, your personal brand builder, and your most effective marketing tool. The best websites don’t just serve as search engines—they highlight you, the agent, and the value you bring to sellers. From the personal touch of Tammi Montgomery’s warm and inviting design, to the organized clarity of Speicher Group’s site, to The Coley Group’s ability to speak directly to client needs, these examples prove that a strong website creates an emotional connection, is easy to navigate, and leaves a lasting impression.

What really sets these sites apart is their focus on the agent’s unique value and their ability to connect with sellers. A website that is easy to navigate, visually appealing, and built with sellers in mind has the potential to transform your digital presence into a true asset for your business.

If your current website isn’t checking these boxes, it’s time to rethink your approach. A website that puts your personal brand front and center, offers a seamless experience, and makes an emotional impact will help you stand out and win more listings.