Containment is Improving, But the L.A. Fires Aren’t Over Yet. Here’s How You Can Help
How real estate agents in Southern California and all around the globe can help those affected by the terrible fires in Los Angeles
The L.A. Fires Are Almost 100% Contained, But Those Affected Still Need Support.
The 2025 Los Angeles fire crisis was one of the most severe to affect our communities in history. Thanks to firefighters’ round-the-clock efforts, containment is in its final stretch—but even as this crisis leaves the news cycle, those affected face a long and difficult road.
For real estate agents, this crisis is a call to action. As professionals and trusted leaders in your communities, you are uniquely positioned to make a difference. Whether you’re in the Southern California area or are thousands of miles away, here are some ways you can step up and help those impacted.
1. Assist With Temporary Housing
Displaced families need shelter, and your network as a real estate agent can be invaluable. Here’s how you can help:
- Coordinate Short-Term Rentals: Work with landlords and property managers in your network to identify available rentals for evacuees.
- Open Vacant Listings: If you have vacant properties under your management, consider offering them as temporary housing for families in need when possible.
- Collaborate With Relief Organizations: Partner with local nonprofits or government agencies to connect those in need with available housing.
2. Support Fundraising and Donations
Have a large social media following? Use your platform to rally support for fire relief efforts—especially as the initial burst of support starts to run out. Consider organizing:
- Donation Drives: Collect essential items like clothing, toiletries, and non-perishable food. Use your office as a drop-off point.
- Fundraisers: Host virtual or in-person events to raise money for fire victims, firefighters, and animal rescue organizations.
- Matching Contributions: Encourage your brokerage or agency to match donations from employees or clients.
If you’re able to make a donation, consider contributing to recognized disaster relief organizations and fundraisers like American Red Cross, the Salvation Army, California Community Foundation, and GoFundMe.
For agents in the area, volunteer organization LA Works has published a list of additional ways to support those affected by the fires.
3. Offer Your Expertise
Disasters like this often lead to confusion about insurance, property damage, and rebuilding. As an expert in your field, you can provide guidance to clients and community members:
- Host Informational Workshops: Bring in insurance adjusters, contractors, and disaster recovery experts to educate homeowners.
- Provide Market Insights: Help affected homeowners understand their options for selling, rebuilding, or relocating.
- Advocate for Disaster Preparedness: Share tips on creating fire-resistant properties and emergency plans.
4. Take Care of Your Community
Beyond professional efforts, remember the human side of your role. Real estate agents are often deeply embedded in their communities, and small gestures can have a big impact. Consider the following:
- Check in on elderly or vulnerable neighbors.
- Volunteer at local shelters or food banks.
- Offer your time to help clients navigate FEMA applications or insurance claims.
5. Collaborate With Your Network
You’re not in this alone. To make a larger impact, encourage your fellow agents, brokers, and industry partners to join you in your efforts. By working together, you can provide greater support to those in need.
Final Thoughts
The Los Angeles fires have tested the resilience of our communities, but they’ve also highlighted the importance of unity and action. As a real estate agent, you have the tools, connections, and influence to make a meaningful difference. By stepping up now, you’re not just helping a community recover—you’re reinforcing your role as a trusted and compassionate leader.
Let’s rise to the challenge and show the strength of the real estate community in these trying times. Together, we can make a difference.
Key Takaways
- Assist with / coordinate temporary housing
- Support fundraising efforts
- Share your real estate expertise
- Volunteer your time
- Collaborate with your network
Expert advice from the best in the Real Estate industry
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