Great agents aren't waiting for the market to turn the corner. They aren't waiting for inventory or interest rates to make them successful. They aren't waiting for Jerome Powell to save them.

They're proactively creating opportunities to talk to more people, and talking to more people means:

Attracting more listings.

In this post, we've gathered 14 of the best-performing listing attraction strategies for agents in 2024. You might remember the wildly popular 21 Fastest Ways to Get Listings article that we wrote a couple years back.

This is that post—just with different strategies and with the volume turned all the way up. 🔥

Let's dive in.

Magic Buyer Letter 2024

Chances are you're working with a high-quality, pre-qualified buyer (or a few of them). While most agents see that as a liability, we wanna help you turn it into an asset.

Introducing The Magic Buyer Letter.

Here's how it works:

1. Write a letter to homeowners who live in the neighborhood(s) where your buyer(s) are looking to live.

2. Be ultra specific in describing who your buyers are and what they're looking for. For example, you might share how much $$$ your clients are pre-qualified for, their timeline, the fact that they'd love a big backyard, or the reason they're looking in that specific neighborhood.

3. Encourage these homeowners to contact you if they're interested in selling.

Would this strategy work in this market? 100000000%.

2024 ZMA

Way too many agents are waiting for people to raise their hand to say they want to sell. As a result, they're not getting the opportunities they're looking for and they're not hitting the goals they want to hit.

The ZMA strategy is so incredibly simple.

1. Every day, 2-3 times a day, choose someone from your database or someone in your SOI

2. Look up their home on Zillow

3. Click "Zestimate history & details"

4. Take a screenshot of their home value history

5. Send the following text message

That's it.

If you do 2-3 of these every day, that will turn into 2-3 conversations per day, which will likely lead to 1-2 listing appointments a week, which will likely lead to 2-3 listings a month.

That math just works. This has got to be in your daily SOP.

1-to-1 Market Update

Professional agents study the market daily, but most don't do anything with that insight unless asked. These are missed opportunities—especially when it's relevant information that people in your sphere would find valuable.

To use what you're learning about the market to generate more conversations, here's what we want you to do:

The next time you review recent sales, text someone in your SOI who lives near that property. The following text is a 1-to-1 market update that is…

✔ Easy to digest

✔ Personalized

✔ Relevant

Then, when you get a response, provide them with all the information about the sale, plus offer them a complimentary home valuation report. Start doing 5 of these a day and watch the magic happen.

The Godfather Strategy

Hypothetical questions are sometimes the best way to get potential sellers to raise their hand—because you're not actually asking them to commit to anything, you're simply starting a conversation.

From there, you'll also find out whether or not they'd be open to the idea of listing their home. That's the idea behind The Godfather Strategy. 

This exact email landed Jason Cassity an $800,000 listing appointment. 

So don't overthink it…send this to your database today.

Expired Campaign

We felt like Expired letters needed a little love…

Rather than just another sales pitch, you want to connect with the homeowner on a deeper level.

Here's why this Expired letter hits different:

1. Show them that you know them. They probably have had a wave of agents reach out since their home didn't sell. Acknowledge the fact, then put yourself on the same side of the table: You're not buying it.

2. Empathize with their situation: You're frustrated, disappointed, and likely pretty annoyed…

3. Deliver the anti-sales pitch. Be objective in why their home didn't sell.

4. Personalize the pitch. Show them that you've done your research. You're invested: To sell for top dollar, there are 10 essential marketing tactics. I’ve reviewed your home on the Multiple Listing Service and you’re missing 6 of them.

5. Value > Pressure. Offer your insights and value upfront without asking anything in return.

Next time you need an Expired letter, give this one a try.

3% text

If we had to guess, you probably have a database full of people who are never going to sell their house. Because if they were to buy their same house again today, their mortgage payment would be more than double.

Knowing this reality, it makes sense why you might think that there isn't much value in staying in touch with these folks, but that would be short-sighted.

Why?

Because happy clients are your best referral sources. So instead of ghosting this demographic, try this text message instead.

Name Your Price Email

The Name Your Price campaign is a Curaytor classic because it has generated millions of dollars in listing appointments for our clients.

It's a simple sentence-style email—designed to pique their interest and get them dreaming about an ideal future. And it’s much more effective at engaging potential sellers than simply asking, "Have you considered selling this year?" 

Here's a pro-tip: This tactic was originally designed to be an email campaign but smart agents are leveraging it as a direct mail piece as well. We’ve even had clients use it successfully as an ad campaign on social media! When an idea works, extend it to other channels. Always double down on your winners.

Listing Appointment Script

Don’t wait until you secure the listing to start building relationships with the neighbors. As soon as you book the listing appointment, here's a technique to implement with other homeowners in the area:

1. Build a list of nearby homes using a tool like Propstream.

2. Enrich the list with contact information (skip tracing).

3. Use the following script to make calls and send personalized emails.

If the first time the neighbors hear from you is when you’ve sold the home, you’re missing valuable opportunities.

By consistently engaging with neighbors at each stage of the listing process, you’re doing more than selling a home—you’re building your listing pipeline.

This strategy can effectively transform one listing opportunity into two or three more.

Forward to a Friend

In his book Viral Loop, Adam L. Penenberg profiles the rise of Hotmail, and tells the story of how it happened. To help spread the word about Hotmail, they added this line...

"p.s. I Love You. Get a free email at Hotmail.com"

That small hook at the end of the message created hockey stick growth for them, reaching millions of users rapidly without a significant marketing budget.

So here's the zen learning…

The people in your database may not be buying today but they know someone who is.  More importantly, they can introduce you to a new prospect with the right hook. 

The next time you have a listing to promote, try this email.

High Impact Circle Prospecting

Circle prospecting is a sweat equity strategy that just works. 

In this market, you can either complain about inventory, inflation, or interest rates or you can get to work.

S/O to Matthew Braden for putting in the work and setting 3 listing appointments and starting hundreds of conversations using this exact script.

Equity Update Email

When's the last time you sent a direct response email to your database offering a free home value report?

A lot of agents wait for an opportunity to be helpful, instead of proactively providing value to their database. They wait for an interest signal—like a prospect visiting their website—before they feel comfortable reaching out.

But you don't need permission to be helpful.

As long as you are actually being helpful and providing value, most people will appreciate you being proactive.

We created this campaign for our clients to send at the beginning of the new year—but you can send it out at any time. It's a simple, yet incredibly effective email campaign to send to your prospective sellers and past clients.

Pro-tip: Follow-up with a personalized text to anyone who opens.

You don't want to sleep on this one.

One more thing…

Asking for referrals can feel hard and awkward at times—especially if you don't have a solid script. That's why we created one for you…

The following script reframes the typical referral script.

Sliding the phrase "One more thing…" to the end of a conversation with a client are magic words that can help "the ask" feel a bit more natural. From there, you can make a genuine offer to help someone in their network.

Try it out.

The Truth Strategy

Eileen Rivera, a top producing Long Beach Realtor, shared that when she goes on a listing appointment, she brings the before Zestimate and the after Zestimate of her past sales to showcase to her potential clients how she can help sell their home for more than what Zillow say it’s worth.

This is a brilliant strategy that ensures you’ll have the best shot at winning every listing appointment.

But what if we pushed this strategy just a little further…

What if instead of waiting for the listing appointment to showcase to the consumer that you sell homes for more than the Zestimate—what if you use that information to book more listing appointments?

Introducing The Truth Strategy.

The idea is to use the marketing material that helps us win a listing and turn it into a marketing campaign that helps us get more listings.

Curaytor client, Jacob Stark, executed this strategy with mastery that we'll share below.

Now here’s the trick: 

We all know that Zillow will update the Zestimate as soon as you list the property. 

So we want you (and your team) to add "print a screenshot of the listing prior to going on the appointment" as a mandatory SOP.

Reasons Why People Are Selling This [Season]

The following letter generated a $2,100,000 listing that sold in 2 weeks.

While your competition is asleep at the wheel sending their generic, Just Listed and Just Sold postcard, there's an opportunity to stand out in the mailbox by providing useful information that's personalized to their market.

We sent this letter to 1,497 North Hills homeowners. Total cost? $1,047.

Here's why it worked:

1. The audience matches the message.

2. The call-to-action answers the "Why now?" question.

3. The social proof creates confidence.

Don't believe the adage that it takes 12 months to generate an ROI from direct mail. A well crafted message that has a clear call to action can really drive immediate results.

We know that being introduced to 14 different lead generation strategies can feel overwhelming. 

Where do you start?

First, pay attention to which strategies resonated most with you—and which strategies you think would resonate most with your audience/farm/SOI.

Start there.

Second, don't be afraid to experiment and try something new. That's kinda the point with marketing—you can't know for sure what will work in your market until you try. The good news is that we wouldn't have included these strategies if they hadn't gotten results, so you're already one step ahead.

Finally, don't overthink it and put in the work. The agents who are winning in this market aren't obsessing over perfection, overanalyzing every campaign, or waiting for the perfect time to execute.

It's time to get to work. 🚀