A great real estate website isn’t just a digital business card—it’s your 24/7 salesperson, constantly working to build your brand, attract sellers, and generate leads. But here’s the problem: most agent websites are doing the exact opposite. They’re set up as search sites, showcasing properties instead of your unique value as a seller’s agent. Or worse, they feel outdated, making you hesitant to even share your site with potential clients.
Discover five proven advertising strategies to attract more sellers in 2024. From cash offer campaigns to personalized ads, this playbook will help you make meaningful connections with sellers and build trust in a competitive market.
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Consumers depend on their agent to help them make the best choices. This means an agent has a duty to be more informed, more connected, and more aware of the data points that really matter.
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The #1 quality that sellers look for in a real estate agent is trustworthiness. But communicating trustworthiness is challenging. In this article, we'll look at how Patagonia has done it and what agents can learn from their strategy.
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Even the most experienced agents can fail in real estate if they don’t innovate. Age-old advice like ‘work your sphere of influence’ or ‘ask people for referrals’ will help you reach initial success but if your strategy stops there, you could be leaving money on the table.
In real life, stalking is both creepy and illegal. But when it comes to marketing on Facebook, it is a must. In fact, if you are not stalking your competitors as a marketer, then you are missing out on valuable sources of information and inspiration.
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